Jensen Apparel has been looking for a way to help animal care organizations through multiple platforms, beginning with petsontees.com. The apparel company has segmented itself as a fundraising tool for these animal organizations and is using apparel and other products to help produce revenue. The next step for this company is to expand once more with freedogtag.com–under construction and offer dog tags to consumers for the cost of shipping and handling. That makes this product FREE which is unheard of in this economy. When compared to national pet supply retailers it's more than half the price of other id tags. This is the logo process for Jensen's new project. The concept?
Well… dog tags, of course!
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