Friday, June 17, 2011

Logo Design Process: Blown Away

This client came to me with the idea of using butterflies to represent growth and change to her clients.  Being that she owns a salon, there was room to be creative with the butterfly and hair concept. I thought it would be fitting to use the new logo trend of an image within an image.  So the idea of using two silhouettes of female heads with long hair accompanied by these very organic swirl elements became the foundation for the logo. 


My client being a little skeptical after reviewing thumbnails is now in love with her new identity. Ms. Lakisha Pridget is now the proud owner of Blown Away Salon and an unmistakable identity:

Logo Design Tips