HSUS magazine is a national magazine that is viewed by animal welfare organizations as well as their coordinators. The purpose of this ad was to encourage these organizations to open partner stores with petsontees.com to help raise funds to support their cause. The concept was to use an everyday situation and try to illustrate it with as few elements and copy a possible. The idea is that there is a list of needs that a particular animal shelter or organization has and the note stuck to it is written by someone else suggesting they visit petsontees.com to receive help getting those items. It's a problem with an offered solution.
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