This particular ad is still under construction, but the purpose is to encourage dog adoption in the month of October. Animal welfare organizations and supporters alike want to make the public aware that adoption is few and far between and more animals are being euthanized as opposed to being adopted.
Partners of petsontees.com will receive ads like these to fundraise for their cause–helping animals. This ad is to make the public aware that if you don't invest in an ID tag for your pet, then it is possible you may never see him/her again. In comparison to large international pet supply stores $3.99 is pretty reasonable.
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